Not even Nas could stop Jay-Z from this take over. Thanks to a deal with Samsung, Jay-Z’s latest album, Magna Carta Holy Grail, sold a million copies before it was even released. His single (which sucks) has been playing everywhere and the new album is being debated and talked about as if it’s scripture found in a cave upstate.
I have to hand it to Jay-Z, who is not only one of the best rappers of all time, but has let his work grow with his life. Thank god he’s not pretending to sling keys or stand on street corners any more. Instead, he’s rich as alfredo and expanding his presence into new territory. The latest place he’s gone is artworld central: Chelsea.
He has a track called “Picasso Baby” on his latest album. And in a clever mixture of art, marketing, and music, he did a six-hour performance of that one track in Pace Gallery yesterday. Opinionated and world-weary as always, Jerry Saltz was there and has the blow-by-blow.